Mobile: +447849044127
Email: freia@be-reyt.com
HELLO & WILLKOMMEN
WHO IS FREIA
I’m a German-British agency growth consultant with 16 years of experience in growing and improving agencies. Based in Leeds, I named by business “Be Reyt” is Yorkshire slang for “It will be all right”, and is my company name and motto. I am all about the HOW and I help you take your strategic goals out of the boardroom and into the agency.
OH NO! She's not an exited founder?!
That's right, I've never owned my own agency. Instead, I was the person responsible for translating the owners' vision and strategic goals into actual changes to ways of working, and supporting the growth of the agency to 150 people. In fact, agency Non-Execs now often bring me into their work with agencies to shape the how: the practical plan that gets an agency back on track to growth. When I was agency-side, I worked with consultants too. And more often than not, the engagement was very top-level. I want to do things differently, and I pride myself on being focused on actionable changes and optimised ways of operating for agencies that want to grow sustainably!
AGENCY BACKGROUND
Delivering strategic goals & change programs
I was responsible for delivering the strategy and change programs for one of the most successful 150-strong UK digital marketing agencies, and Times Top 100 Company. I worked with the Board and senior leadership team to translate our vision and targets into workable initiatives and implement changes across sales, marketing, people, operations, and client services. My work directly impacted EBITDA, client retention and growth, pitch closing rates, and revenue, and helped to set us up for a successful acquisition by Havas.
Managing hyper-growth
In seven years, I grew a digital marketing offering from 0-100 people with no previous experience. My department flourished, won awards, supported peoples' progression, and was sustainable and profitable. We delivered global campaigns across 40 markets. During this time, I was ranked 7th in The Drum's 30 Under 30 Women in Digital. And yes, I wish I was still under 30.
PARTNERSHIPS & CLIENTS
I regularly speak at industry conferences, podcasts, webinars, and panel discussions. I am very lucky to get invited as a contributor or speaker by the likes of Agency Hackers, WOW Company, Agency Collective, BIMA, BD Matters, and other experts supporting the agency community.
I am also very proud to be a partner consultant for Liverpool-based consultancy FORM, and I'm a growth consultant for various Liverpool-based growth programs that provide six months of bespoke consultancy to unlock sustainable growth in creative, digital, and tech businesses. As part of this, I also deliver one-to-one coaching sessions with business leaders.
I work with Digital, Creative, Marketing, Events, and Dev agencies ranging from 10 - 150 people. Example clients are Definition Group, Modo25, Digital Fairy, Numiko, XSEM, Havas Market. Check out this case study to find out more.
Agile change manager & mental health first aider
I'm a qualified agile change manager and Mental Health First Aider and passionate about how change impacts on the wider agency teams. My approach to agency change is kind and realistic and, wherever possible, I will involve the wider teams in the solution-finding process.
What Others Say
"I would highly recommend Freia to any agency looking to enhance their performance, streamline processes, and cultivate a culture that thrives on delivering top-notch work. Freia has a huge amount of insight and knowledge on what makes an agency successful, as well as ideas that can make a difference to the people working in them quickly. With plenty of fun along the way"
Katy Bloomfield
Managing Director at Definition Group