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  • Writer's pictureFreia Muehlenbein

How to support female agency talent


I had the pleasure of writing a guest article for Women in Agencies, a community for female agency talent to learn from each other and get ready for leadership roles.


As a Manager, I have promoted many women into senior roles in the past, but many of them initially said that "they're not feeling confident enough" for the role because they had a perception of what a great leader looks like. In this article, I talk about how you can change that perception, and how to actively prepare yourself for a leadership role.


Thank you, Beth Sherman and Women In Agencies for letting me talk about this topic.


If you're a woman in an agency and are either looking to progress your own career or help other women do the same, then I highly recommend you check out Women in Agencies.


Check out the article here:

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